How do colors affect purchases?

How do colors affect purchases? An infographic from KissMetrics.com.


How do colors affect purchases?

An excellent infographic from Kiss Metrics looking at a range of impacts colour has on marketing and perception.

“For retailers, selling is the art of persuasion. There are many factors that influence how and what consumers buy.

A large part of every decision is based on visual cues, and the strongest and most persuasive is color.”

Colin
Interior design nerd, co-owner of CSW.