London Travel Search & Booking Behavior Infographic

INFOGRAPHIC: Travel Search & Booking Behavior for London

An infographic from travel research company Nsight of London travel search trends.

The infographic is based on data from a whopping 25 billion searches.

Searches for Specific Dates and Destinations on Travel Websites Give Insight Into Future Travel Behavior

To introduce the power of travel intent analytics, nSight took a deep dive into London’s travel search and booking behavior for the first half of the year. Approximately 87% of consumers around the world research and book their air, hotel, rental car and tours and activities on one or more of the thousands of online travel websites. This represents travel intent beyond basic queries on search engines such as Google or activity on the Global Distribution System. Let’s see how activity across more than 5,000 travel websites looked for London during the 6-month period.

London generated 5.5% of global searches compared to a slightly lower 4.7% of global bookings. The typical length of time from starting the search process to booking a trip was 44 days. The average time spent researching a trip or the “search window” was 23 days, 2 days shy of the 21-day booking window.

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