Up until recently almost all property viewings were conducted in person.
Since the pandemic the popularity of virtual viewings has increased substantially, with many more viewings now being conducted remotely – rather than in person.
Read our article to find out why this change has occurred and what you can do to take advantage of it for your property or real estate business.
What Is Special About Virtual Staging?
Virtual staging software is a modern tool in real estate sales that helps to involve a client in the purchase of property. Unlike static models and real home staging, a digital solution makes it possible to feel the reality and depth of space.
Virtual staging is used mostly in the following cases:
- When presenting a project at an exhibition
- When posting a project on the site
- When presenting an object in the sales office
With the help of virtual reality solutions, you can see a full-fledged design project of an apartment even before the start of its construction. This makes it possible to assess the comfort of the environment, its layout, and make the necessary changes to the interior in advance. If any are required. New technologies make it possible to “visit” the future premises, assess its advantages as accurately as possible, and make the necessary adjustments to improve it.
Key Features That Make Virtual Staging So Different
Even if the building is under construction, you can virtually walk through its premises and visually evaluate realistic interior and exterior items. Differently from home staging, virtual staging allows you to more clearly assess the future environment.
Thus, any project can be presented in the most attractive way. A virtual 3D tour is the best way to take an interactive journey through your future apartment or house at any convenient time. It creates the maximum effect of presence and makes it possible to see the interior in every detail.
Here are some of the things that make virtual staging so different from home staging:
- A virtual staging allows you to get more detailed information about an object
- You can walk around the house and fully imagine its scale and layout
- Virtual staging helps you evaluate the ergonomics of the space
- You have the opportunity to form a big picture in terms of style, colours, and general mood of the interior;
- You can control your movements within the space yourself and inspect it without any restrictions;
- You do not need to visit in person, since you can check the property virtually at any time that’s convenient for you.
Virtual visualization allows you to see the interior design of a particular apartment, understand and evaluate all the designer’s ideas, planning features, etc. You will be able to go on a virtual 3D tour of your future home. Plus, you can show it to your friends and family.
Use of Virtual Staging in Real Estate
In the US, UK, and EU countries, virtual staging solutions are gradually gaining market and business confidence. For example, according to the National Association of Realtors in the United States, 77% of real estate agents say that virtual content helps clients make a choice in favour of a particular property.
Meanwhile, there are ambitious and probably promising virtual projects for e-commerce. In the real estate business for virtual solutions, a very ambitious future is predicted. For example, Goldman Sachs estimates the promising profit of virtual staging solutions in real estate until 2025 at $ 2.6 billion. Research by Alexander Julian Brenner of McKenna College showed that the increase in conversion in various situations when using virtual software compared to standard renders is 20% to 50%. Similar prospects for virtual staging are expected in similar areas, such as rental housing, hospitality, etc.
Prospects for the Near Future
Today 3D marketing is perceived as an additional trading tool and while many companies use most of the 3D visualization methods in test mode, it will turn into the main communication tool with customers in the next 2-3 years. There are no technical restrictions and problems with its use today, but there is a rigidity of purchasing ideas, as well as archaic ideas of business owners about how it should be. But traditionalism in trade is coming to its end, especially when innovation promises profit margins. We can safely predict a change in the role of 3D content, 3D marketing tools, and virtual staging solutions in the next 2-3 years.
