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A Guide to Commissioning Cultural Sector Research in the South West of England |
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Section 1: GETTING IT RIGHT UP FRONT: THE BIG QUESTIONS Step Two: Are the answers already available? Having established what it is you need to know and how you are going to use that information, the next questions are:
Q Does this information already exist?
"Research shouldn't be undertaken as a PR exercise
or as a nod to consultation without having any confidence
that it’s going to tell you anything you don’t know already.
Nor should it be undertaken to smooth the way
for something you’re going to do anyway.
If there’s no genuine sense of inquiry or need – don't do it!"
Consultant
"the best place to find information?
It’s called Google" Commissioner
"Beware the 'magic wand' syndrome –
a consultant and a piece of research won’t 'make it all better'" Consultant
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